Martedi 17 Luglio 2018
Agenda EventiInteract Congress 2018

Interact Congress 2018

Interact Congress 2018 è l'evento che da oltre 12 anni riunisce i principali attori del mondo dell'advertising.

Inizio: 23 maggio, 2018 Fine: 24 maggio, 2018

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Via Tortona 27, Milano SuperStudio Più

800Iva esclusa

Il 23 e il 24 maggio Milano ospiterà Interact Congress 2018, l’evento annuale in cui i più grandi esperti del settore advertising si riuniscono per discutere di innovazione digitale. Il focus delle due giornate sarà sulle nuove tendenze della pubblicità online toccando argomenti caldi quali mobile, video, programmatic, content creation e brand safety. Nel corso delle due giornate, spazio anche ai premi come i Mixx Awards, i premi dedicati alle campagna interattive in Europa, e i Research Awards dedicati ai progetti di ricerca per lo sviluppo del digital advertising.

Programma

23 maggio 2018

11:30/11:35 – PLENARY – Welcome & Introduction
11:35/12:00 – PLENARY – Industry overview
12:00/12:30 – PLENARY – Digital Ad Market growth highlights and Industry trends
12:30/12:55 – PLENARY – The Italian Way
12:55/13:20 – PLENARY – The Publishers fight back, Publisher 2.0
13:20/14:05 – Lunch
14:05/14:25 – ART POINT – “Fallout”: The new customer rules and winning the war on data
14:05/14:25 – PLENARY – Programmatic video: unlocking the power of automation
14:25/14:45 – PLENARY – Control the cumulative exposure time per user to maximise the memorization of your message
14:45/15:10 – PLENARY – The EU, digital advertising and data
15:25/16:05 – PLENARY – The Transparency & Consent Framework: putting publishers and users in control
16:10/17:00 – SEMINAR ROOM – GDPR for digital publishers, digital agencies and advertisers
16:25/16:59 – PLENARY – Measuring what matters
17:00/17:05 – PLENARY – Wrap up/Closing day 1
19:30/23:00 – GALLERY/GARDEN – Cocktail & Gala Dinner

24 maggio 2018

9:00/9:05 – PLENARY – Recap
9:05/9:35 – PLENARY – The Advertiser View
9:05/9:55 – SEMINAR ROOM – IAB Europe’s GDPR Transparency & Consent Framework
9:35/9:55 – PLENARY – Direct to Consumer. An evolution in how consumer brands create and extract value
9:55/10:15 – PLENARY – What Builds Brand Love
10:20/10:50 – PLENARY – Rewiring the digital supply chain: the transparency you’re looking for?
10:50/11:10 – Coffee Break
11:15/11:50 – PLENARY – Digital Audio, hot or not
11:15/11:50 – ART POINT – Digital Outdoor, hot or not
11:15/11:50 – SEMINAR ROOM – Interactive Video Engagement
11:55/12:30 – PLENARY – Brand safety inflection point?
11:55/12:30 – ART POINT – New dawn in digital advertising: partnerships, alliances and co-opetition
12:30/13:20 – Lunch
13:20/13:50 – ART POINT – Optimising the human, re-engineering roles for the new digital ecosystem
13:20/13:50 – PLENARY – Artificial Intelligence: myth vs. reality in the advertising world
13:55/14:15 – PLENARY – Creativity and interactivity
14:15/14:50 – PLENARY – The way ahead. What do advertisers want to see next in our industry?
15:05/15:40 – PLENARY – What happens when digital giants ditch online advertising?
15:40/16:15 – PLENARY – Embracing an ever-changing future for digital advertising
16:00/16:05 – PLENARY – Wrap Up

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